Digital transformation programme for a major UK charity
Macmillan Cancer Support needed help in redesigning and updating their digital channels. The old website (macmillan.org.uk) had some well-written content for people living with cancer (PLWC), but this was difficult to find and poorly structured. As a result, many PLWC were finding the site and leaving it almost immediately, without finding or reading the content designed to help them get through cancer.
Macmillan issued an RFP to find a strategic partner who could guide them through a programme of Digital Transformation. I led the creative team for Endava’s proposal and subsequent pitch presentations, and was delighted when we won the gig - Macmillan had been a huge help to my lovely sister Jessie during her fight against cancer.
Here's a video that I produced for Macmillan with my colleague Yunmie Kim, outlining how UX design and UX research worked together on the project.
The new anonymous site for PLWC (your.macmillan.org.uk) went live in July 2019. During the first few months, an increasing proportion of visitors arriving via search will be sent to the new site, and the rest to the old site. This will allow the performance of both sites to be compared and the new site optimised until the old site is finally decommissioned.
The first indications are that active time per session on the new site is down compared to the old site, but content consumption is greater. This suggests that the new IA is, as hoped, more user-centric, and that users can find the content they need more easily.
Macmillan was a rewarding client to work with, because they fully embraced UX research and wanted all our designs to satisfy identified user needs.